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10/18/2023

Yacht Broker News: October 2023

2023/2024 Sponsorship & Advertising Opportunities

Purchase a Sponsorship Package Now
and Get The Last Three Months of 2023 for Free!

YBAA is pleased to offer sponsorship packages to members that include year-round promotions on the YBAA website, newsletter, social media, education initiatives, and more. Support YBAA and help facilitate YBAA’s dedication to assisting members in improving their professional competencies and enhancing their business success through training, education, and information resources. There are several levels to fit every budget.

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Review the Sponsorship & Advertising Kit for more details on how to promote your company.

Industry News

It's All About Communication

By: Doug Wielhouwer, CPYB, Senior Vice President Eastern Yacht Sales, Inc., YBAA Board Member

Meaningful communication is a fundamental key to success in the yacht sales industry. Why is that? Meaningful communication is the key to building relationships. And relationships drive success in yacht sales.

It seems like there are a million ways to transfer information from one place, or entity, or person, to another. The list of methods, sites, apps, media, press, is endless. And yet, meaningful communication is still a somewhat rare commodity.

2023 CPYB

Joseph Moede, CPYB
Bob Hoefer, CPYB
Traver Smith, CPYB
Kyle Smith, CPYB
Capt PJ Tamer, CPYB

OneWater Sells Dealership in 'Non-Core' Market

OneWater Marine Inc. announced that it has completed the sale of two dealerships located near Lake Cumberland in Somerset Kentucky to Troxtell Marine. Lookout Marine and Kentucky Marine had combined annual sales of $6 million.

Read Full Article

Upcoming Events

Understanding Common Electrical Systems: BCYBA Host

Presenters: David Worland, CPYB, Co-Owner, Yacht Consultant Grand Yachts Inc
Presenter: Jeff Cote, Entrepreneur, Author, Pacific Yacht Systems

November 8, 2023 | 2:00 PM – 3:00 PM ET | CPYB CE: 1 Hour

Join Jeff Cote from Pacific Yacht Systems while he uncovers the common marine electrical systems. You will leave understanding these systems and able to identify deficiencies that are commonly uncovered on pleasure boats. Do not miss your opportunity to have a conversation with this subject matter expert.

Register Here

SAVE THE DATE

2023 CPYB Exam Prep Dates

Any CPYB candidate (or CPYB certified member) is invited to participate in an exam prep session. In these two-hour sessions, the instructor covers key topics under each of the five Principal Knowledge categories candidates will encounter on the exam. The CPYB exam is online and can be taken anywhere, anytime. It consists of 145 multiple-choice questions. Each question is linked to at least one of the Principal Knowledge Categories/Topics.

December 12, 2023 — Virtual
11:00 AM – 1:00 PM (ET)

With collective member participation, the YBAA Member Listing Service (MLS) provides increased exposure for the listing broker and access to a broader range of inventory. The MLS allows brokers access to cooperative broker listings with the goal of connecting buyers and sellers.

As an exclusive benefit, YBAA members can publish a listing at no cost.

First Time User?

Already Using yachtbroker.org?

Join your MLS

Sales Tips

How to Guarantee Success in Sales

By: John Chapin

Ybaa October Article 1

Sales success can be broken down to an almost mathematical equation that works every time. There is a direct correlation between work and results when it comes to sales success. If you do the proper amount of work in three key areas, you pretty much guarantee sales success. If you don’t do the proper amount of work in those three areas, you will struggle and may fail completely.

Let’s start with the key to sales success which is: Talking to enough of the right people the right way. If you talk to enough of the right people, in other words, people who want and need your product now, have the means to invest in it, and have the ability to make a buying decision, and you talk to them the right way, meaning you say the right things, you’ll make the sales you need to make. In order for that to happen you have to put the proper amount of work into three key areas, one: number of contacts, two: sales skills, and three: product and industry knowledge.

Nominations Are Open for the
2023 Vincent J. Petrella Chairman's Award

Nominations for the 2023 Chairman’s Award are open! This award, established in 2019, recognizes a CPYB who exemplifies exceptional service and support in the promotion of the profession and the CPYB program. Carmine Galati Sr., founder of Galati Yacht Sales was our first award recipient.

We are asking for your assistance in identifying and nominating individuals who you feel meet these criteria:

A CPYB in good standing
Actively engage in boating/sailing activities on a local, regional and/or national level
Exemplify the professionalism, ethical behavior, and business practices that are the trademark of the CPYB certification
Actively promote the CPYB program as a way for industry professionals to demonstrate their knowledge and professionalism

The recipient will be chosen based on evidence provided by the nominator as part of the application. In January 2024, the recipient will be awarded an engraved Weems & Plath gift as their personal keepsake and highlighted in a press release and on the CPYB website.

Submit Nomination

Exclusive YBAA Member Discount

YBAA members are welcome to take advantage of 25% off everything on the Weems & Plath website. If you have any questions regarding the discount, reach out to Cindy Trevino at cmtrevino@weems-plath.com.

Do you want to share news about recent sales, new hires, office expansion or other business updates and successes for FREE! Just send your news items by the 10th of the month along with any photos to jpskov@ybaa.org for further consideration.

Renew Your Dues

YBAA offers many invaluable benefits to its members including conferences, networking, and discounts on business services. Click the EZRenew button to continue being a part of this thriving community.