Upcoming Events view all events
Thu
7
2024
November 7, 2024
1:00PM - 2:00PM EST
YBAA Webinar: Top Questions a Yacht Broker Should Be Ready to Answer
Webinar Date: November 7, 2024
Zoom
Whether you're a seasoned yacht broker or just starting out, you've likely encountered some of the most common questions buyers and sellers ask. In this session, we’ll explore these frequently asked questions and share tips on how to answer them confidently and professionally—without sounding dismissive or discouraging. We'll also dive into the reasons why these questions are asked, helping you better understand the mindset of your clients and build stronger relationships. Don't miss this chance to enhance your communication skills and elevate your approach!
Thu
21
2024
November 21, 2024
12:00PM - 2:00PM EDT
Brokers Brunch: TBD
Webinar Date: November 21, 2024
Zoom
TBD
Wed
18
2024
December 18, 2024
2:00PM - 3:00PM EDT
CPYB Webinar: Hosted by NYBA
Webinar Date: December 18, 2024
Zoom
TBD
Latest News view all news
Five Tips for Building Strong Customer Relationships
In a recent survey, customers said that the #1 reason they do business with a particular company is because of a relationship with someone within that company. The same survey also showed that 97% of customers did business with a particular salesperson because they liked and trusted that person. Thus, as salespeople, having a strong relationship in which people like and trust us is more important than any other factor in the sales process.
Key Sales Success Traits That Require No Talent
Many of the most successful salespeople are not Rhode Scholars and they possess no particular talents or gifts. Some might say, “Well, wait, they have the gift of gab. That’s a talent.” Yes, some do, but many do not, and many are introverts who are not super-comfortable on the social scene. That said, they are still successful. The reason being is that a lot, if not all, of the most important sales success traits don’t require you to be a member of Mensa nor do they require you to be a born socialite equipped with a silver tongue. So, what are these key success traits that almost anyone from any walk of life can have? Here they are…
Six More Success Traits of Top Salespeople
In last month’s article, I wrote about six success traits of top salespeople. In this article I’ll cover six more. As a refresher, here are the first six: a positive attitude, being action oriented, being prepared, being businesslike and business-savvy, the ability to stand out from the crowd, and finally, likeability, trustworthiness, and the ability to build relationships. Now, here are the additional six.
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Certified Professional Yacht Brokers
Yacht Sales Professionals (brokers, dealers, salespeople) have a benchmark for measuring their skills, abilities and performance, while, at the same time, enhancing their marketing value. Boat sellers and buyers are in a better position to select qualified, competent sales professionals with confidence and trust. If you want to set yourself apart, the Certified Professional Yacht Broker (CPYB) program is for you.