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McCollough Yachts Completes First Sale

McCollough Yachts, a Brokerage, Design, and Engineering firm in Newport, RI, has completed its first sale. Concluding at $4,800,000, McCollough Yachts Brokerage represented the Buyers in their purchase of FPB78 #3, formally known as IRON LADY II. The new owners have big plans for their vessel, known as UGLY BETTY.

The boating industry boomed massively in 2021 as people looked for new hobbies and activities to explore the great outdoors after the turmoil of 2020. New boat sales hit a 13-year high of 318,550 units in 2020, which is staggering when you consider where the market was ten years ago – only 178,000 were sold that year.

Although the industry is undoubtedly booming, there are several challenges in relation to environmental factors and consumer behavior. The continued presence of ethanol as fuel is worrying, and rising prices have driven a lot of casual boaters away from the popular pastime. Manufacturers are largely on top of these trends – even though boats are becoming increasingly powerful, they are also energy-efficient to meet these environmental needs. 

As salespeople, we’ve all had the situation where a decision-maker told us they were interested, asked us to follow-up at another time, and now after several follow-up calls and e-mails, we can’t get ahold of them and can’t get them to return our calls. So, why are prospects ghosting you and what can you do about it?

The #1 reason you get ghosted: The prospect was never really interested, to begin with. Solution: Make sure people are actually interested. If someone tells you to get back to them at another time, you can’t let that sleeping dog lie, you’ve got to ask some questions to make sure there’s actual interest.